Candice Choi
NBC Chicago
August 13, 2013
Coca-Cola plans to run its first ad defending the safety of
artificial sweeteners on Wednesday, a move that comes as the company
looks to stem declining sales of diet soda.
The print ad is set to run in USA Today in the Atlanta area, followed
by the Atlanta Journal Constitution on Thursday and the Chicago Tribune
next week. It says that diet drinks can help people manage their weight
and stresses the scientific evidence showing the safety of aspartame,
which is more commonly known under the NutraSweet brand name.
The ad represents the next phase of a campaign Coca-Cola Co. launched
in January to push back at critics who blame its sugary drinks for
fueling obesity rates. The first wave of ads outlined the company’s
commitment to fighting obesity and pointed to the many diet options it
offers. Now Coca-Cola is trying to reassure people that those
lower-calorie drinks aren’t harmful.
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